Chief Marketing Officer
Throughout her career, Ms. Baer has been a champion of creative collaboration between the public and private sector. She has worked with city leaders and smart city companies, worldwide, for over 20 years, helping them discover the power of partnerships to build trust and create prosperous communities.
“CIVIQ’s mission to connect is at the heart of city transformation – and that has been the focus of my work for over a decade,” said Ms. Baer. “I am honored to have the opportunity to work with an amazing team of innovators who are all focused on energizing communities, and making them safer, smarter and more connected.”
Prior to CIVIQ, Sandra was the president of Personal Cities, a smart city company focused on stakeholder engagement and the acceleration of digital technology investments. She is the former Senior Director for Alliances at the Smart Cities Council, and has led business development efforts at the Discovery Channel, Nextel/Sprint, Ridge Global and Bloomberg Government. She serves as a board member and advisor on several professional and civic organizations, including Cityzenith, Nektria, The GreenBiz Group, the UN Foundation and the Washington Bach Consort. As a professional speaker and moderator, Ms. Baer has spoken at Smart City/Digital Out of Home conferences in the US, Europe, Latin America and the Middle East.
“We are excited to welcome Sandra to our team to help us deliver a new model of engagement to cities and communities around the world,” said Gerry Burns, President, CIVIQ Smartscapes. “Her ability to build and nurture relationships, her extensive experience and track record in the smart city arena, and her passion for helping cities get smarter are assets that will make her a great addition to our team.”